Preserved Lemons

Jenny Hoitt has 20 years of professional experience working in Graphic Design and Home Textiles. In 2018, she set out on a path to rediscover her personal style and express herself as an artist and designer, which led to the creation of Jenny Hoitt, her eponymous brand, and the launch of a line of refined stationery and collectible greeting cards.

Inspired by organic forms and vibrant color combinations, she juxtaposes hand drawn motifs with digital elements, layering delicate marks over bold shapes. The brand tells authentic stories of exotic travel, evoking a mood of heightened sensibility. Environmentally-friendly risograph printing was chosen for her first collection as it can achieve the vivid colors and hand-made tactility required.